Skip to content

field experiment to increase survey response rates

10 March 2011
by

We found that participants receiving a message stating that they should complete the survey because others at the conference were also completing the survey (i.e. descriptive social norm message) were more likely to complete the survey as compared to those who were just asked to please complete the survey (i.e.  generic message without normative information).

That is Anne Heberger Marino on a field experiment to increase survey response rates. I’ve been interested in ways to increase survey response rates in a while, and right now I’m particularly interested because I’m in the throes of writing a paper that draws on field notes from May 2010 in Malawi where we had some refusals in our longitudinal study because respondents were not selected for employment with the survey team.

HT: @cdsamii

Advertisements
No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: