field experiment to increase survey response rates
We found that participants receiving a message stating that they should complete the survey because others at the conference were also completing the survey (i.e. descriptive social norm message) were more likely to complete the survey as compared to those who were just asked to please complete the survey (i.e. generic message without normative information).
That is Anne Heberger Marino on a field experiment to increase survey response rates. I’ve been interested in ways to increase survey response rates in a while, and right now I’m particularly interested because I’m in the throes of writing a paper that draws on field notes from May 2010 in Malawi where we had some refusals in our longitudinal study because respondents were not selected for employment with the survey team.