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campaign advertisements in Malawi

14 May 2014

Today’s newspaper (The Nation) had full-page advertisements from each of the four major presidential candidates. Below, I share them in the order they were found in the paper.





When on the outskirts of Blantyre (the commercial capital and the capital of the southern administrative region), I found a tall tree that had competing campaign materials attached to it.


I’d be curious to know the impact of campaign advertising in a developing democracy context. Can anyone recommend research to read on this topic?

5 Comments leave one →
  1. Janneke permalink
    15 May 2014 5:00 am

    I am surprised with how identical the visual formatting is of all four advertisements!

    • 15 May 2014 5:17 am

      Me too, Janneke. My guess is they probably used the same ad company.

  2. Tom H permalink
    19 May 2014 1:50 pm

    It’s interesting that the MCP ad is almost all Chichewa and DPP is a hybrid while UDF and PP use almost exclusively English. Do you think that is to match up with the constituencies that each is trying to reach or do you view that as random chance? I suppose that in the newspaper English would be as effective as Chichewa given the likely readership. Were these similar to flyers/posters that were posted in other locations?


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